The ‘Smart’ quadrant is about how much control you like to have - including over your mobility, for example through new intelligence and automation.

The ‘Smart’ dimension to mobility behaviour focuses on how much we like to be ‘in control’ of the things we do – our thoughts and decisions, our relationships, our activities; and also how much we value and can use new technology to help us to keep a sense of control. These aspects play a central role in the way we behave in all areas of our lives, including our mobile lives – can you still feel in control if you delegate decisions to an automated system? How important is it to you to be fully ‘connected’ to retain control.

This quadrant relates to the behaviour and lifestyle impacts of the Internet age and its impact on mobility. A central behavioural root in this respect is the locus of control. How much do people wish to remain in full control of their mobility or are they happy for Intelligent Transport Systems (ITS) to automate some or all of the functions? The second root relates to the level of ‘digital competency and confidence’ that people have to use new mobility technologies. Such technologies are a central element of future technology.

Axis 3: Control

(In full control – No control)
  • Users definition: How much do you like to feel in control of your mobility decisions or are you content for your mobility decisions and actions to be automated for you?
  • Product/system/service provider’s definition: Where is the locus of control in the mobility product and service – between fully in the hands of the user or totally automated?

Axis 4: Digital Competency

(Fully connected/digital – Not connected/digital at all)
  • Users definition: These days, how ‘connected’ and ‘digital’ do you think you are to help you control your mobility?
  • Product/system/service provider’s definition: How smart (i.e. highly digitised) is the design and function of the product/service?