© 2017 MIND-sets project
The social dimension of mobility behaviour focuses on the values that we have towards ‘things for me’ or ‘things for us’. In other words, do we value possession, ownership and things ‘tailored for me’, or do we value sharing, collaboration and things ‘tailored for all’. Psychoanalysts underline that we all try to achieve a balance of these two forces in our lives. These forces impact on the values and preferences we have towards our mobility. The Knowledge Centre contains Insights that explain why people value their mobility in different ways and how mobility is used by people to shape their identity in society.
The two behavioural roots that have emerged from the MIND-SETS assessment of social factors, as they relate to the take-up of new mobility products and services are: